Master Brand Building Strategy Zeros in on Social Media

Growing its current customer base while attracting new business is no small endeavor, but the CooperVision Russia team is prepared to tackle the challenge through its recent Master Brand Building Strategy.

“Our customers tell us that it’s hard to recommend and fit contact lenses from lesser known manufacturers, so we are accelerating our social media efforts to spread the word about the premier products we have to offer,” says Yulia Sizenova, Brand Manager, Russia. The CooperVision Russia team is strategically leveraging its social media platforms to reach its target audience, engage consumers, increase brand awareness and strengthen brand loyalty.

The strategy is definitely working. CooperVision Russia social media platforms (Facebook, Instagram and VKontakte) have surpassed 20,000 followers and are achieving high levels of engagement, well ahead of competitors’ reach and influence in targeted demographics.


CooperConnect serves as CooperVision’s global, companywide employee magazine. CooperConnect is an avenue for sharing and learning as well as an internal communications tool to connect and engage employees worldwide.

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Lynne Tran
Internal Communications Director
or (925) 460-3643

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