Growing its current customer base while attracting new business is no small endeavor, but the CooperVision Russia team is prepared to tackle the challenge through its recent Master Brand Building Strategy.
“Our customers tell us that it’s hard to recommend and fit contact lenses from lesser known manufacturers, so we are accelerating our social media efforts to spread the word about the premier products we have to offer,” says Yulia Sizenova, Brand Manager, Russia. The CooperVision Russia team is strategically leveraging its social media platforms to reach its target audience, engage consumers, increase brand awareness and strengthen brand loyalty.
The strategy is definitely working. CooperVision Russia social media platforms (Facebook, Instagram and VKontakte) have surpassed 20,000 followers and are achieving high levels of engagement, well ahead of competitors’ reach and influence in targeted demographics.