CooperVision Singapore recently undertook two highly visible initiatives in mid-June to boost awareness of and consideration for the MiSight® and clariti® 1 day brands.
With a bright, engaging booth at the two-day Myopia Management Convention, CooperVision team members interacted with approximately 450 delegates daily, speaking about myopia management and CooperVision’s MiSight® 1 day lenses. Organized by the Singapore Optometric Association, the conference was the first of its kind for the market. A significant number of attendees expressed interest in offering MiSight® to younger patients, adding to the momentum for the upcoming introduction of the lens in the country.
Only a day after the Myopia Management Convention came to a close, CooperVision Singapore was engaged in another first for the team: a clariti® “blitz” that saw members of the sales, marketing, finance and regional teams come together to visit customers’ retail locations. With a Prescribe O₂ for Your Patient theme, three groups set out to share information and stories with eye care professionals about the importance of oxygen, ethical considerations about prescribing the best lens, and testimonials from patients who had switched from hydrogels. In addition to CooperVision and clariti®-branded O₂ props for photos at each site, the team also brought tubs of white and blue cotton candy – a fun keepsake to be enjoyed by practitioners and staff.
MiSight® is only approved for sale under the CE mark and in Canada, Australia, New Zealand, Hong Kong, Singapore and Malaysia.